.New Delhi: Reliance Retail considers to stretch Superdry right into the athleisure sector which will definitely position it in straight competitors along with leading sport clothes labels like Nike, Adidas and also Asics.Last year, the British fashion brand had actually tattooed a joint venture contract with Reliance Brands for the sale of Superdry's trademark assets in India, Sri Lanka, and Bangladesh for u20a4 40 million (nearly 405 crore during the time). Superdry's venture in to the athleisure segment in India will definitely be actually an initial for the business internationally, along with many establishments set to be opened across India. At first, the company will definitely market garments, as well as later shoes after protecting BIS accreditation." The provider has been working on a retail style for athleisure products, which has witnessed a rise popular due to the fact that the pandemic. It could absorb French retailer Decathlon also with huge layout outlets, while Superdry sporting activities will certainly be mid-size stores," pointed out a store operator knowledgeable about the development.Reliance Retail carried out certainly not react to ET's queries.Sales of leading sporting activities brand names have run before pair of years, driven by boosting awareness about fitness as well as surging requirement for athleisure damage. With a population of greater than 1.4 billion, India is just one of the fastest-growing as well as largest international markets for sports apparel and also footwear companies.Most global companies have actually been about in the country for greater than 20 years as well as have expanded via collaborations along with cricket and also other featuring activities. The newer entrants, nevertheless, have been actually positioning on their own as pleasant lifestyle and normal sportswear brands. India is actually viewing improving passion in sporting activities including kabaddi, soccer, volleyball, hockey and also badminton.Superdry got in the country in 2012 in relationship with Dependence Brands, an endeavor of Dependence Retail Ventures Ltd (RRVL). RRVL has alliances with individual manner labels in sections like deluxe, bridge-to-luxury as well as high-premium and also high-street way of life such as Armani Swap, Burberry, Bally, Canali, Diesel-powered, Gasoline, Hugo Boss, Hamleys as well as Jimmy Choo, Valentino and also Balenciaga for the Indian market. Reliance Brands additionally acquired toy store Hamleys in 2019.
Published On Aug 3, 2024 at 09:31 AM IST.
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